Deutsch Fine Jewelry Close

We value your privacy

On our website, we use services (including from third-party providers) that help us to improve our online presence. The following categories of cookies are used by us and can be managed in the cookie settings. We need your consent before being able to use these services. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. You can change your preferences at any time by clearing your browser history/cache or visiting our privacy policy page.

By authorizing third-party services, you allow the placement and the reading of cookies and the use of tracking technologies required to keep our website reliable and secure.

These cookies are required to run available services and to provide basic shopping functions. These cookies are exempt from consent according to the exceptions provided by the Article 82 of Data Protection Act.
These cookies provide a custom experience on our website.
These cookies allow us to measure visitors' traffic. They help allow us to understand which products and actions are more popular than others.

Review and set your consent preferences for each partner below. Some personal data is processed without your consent, but you have the right to object.

Rolex (Adobe Analytics and Content Square)

Privacy policy: https://www.rolex.com/legal-notices/cookies.html
Purposes (consent)
Legitimate interest Purpose(S)

Rolex and The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
Published on July 5, 2024
  Rolex Video

Rolex is the Official Timekeeper and one of the major partners of all the leading tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport that was capturing the world’s attention like never before.

The All England Lawn Tennis and Croquet Club in southwest London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.

A temple of tennis tradition

Above the players’ entrance to Centre Court, which seats 15,000 spectators, lines from the poem If by Rudyard Kipling read:

If you can meet with
Triumph and Disaster
And treat those two
impostors just the same

Rolex

These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.

 temple of tennis tradition  temple of tennis tradition

The scene of major showdowns

The intensity of Wimbledon finals on Centre Court means they live on in the memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer and Rafael Nadal have been written into the legend of Wimbledon and world tennis.

This unprecedented level of sporting excellence strikes a chord with an ethos intrinsic to Rolex and a natural partnership has developed at all the major tennis events.

The scene of major showdowns

Rolex and tennis: a partnership of almost 50 years

Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, a desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.

Rolex Testimonees and Wimbledon

Among its Testimonees, Rolex counts a host of Wimbledon champions, including tennis legends Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber, Roger Federer – who won the men’s singles crown a record eight times – and rising star Carlos Alcaraz.

Today’s leading lights, including Rolex family members Iga Świątek, Jannik Sinner and Coco Gauff, are aiming to join these greats on the list of winners at this revered tournament.

 temple of tennis tradition  temple of tennis tradition

Rolex and sport

For many decades, the brand has actively championed culture, architecture, exploration and conservation of the planet. And in the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.

Rolex and sport
Rolex Datejust

Make a date of a day

Learn more
Rolex
Back to top