Get it Custom at Deutsch

Get It Custom At Deutsch

By: Deutsch Fine Jewelry

Sometimes the best way to get the right look is to commission it to be designed personally. Custom pieces have always been a coveted part of luxury jewelry ownership, whether it is for engagements, upkeep of family heirlooms, or just something unique and personalized. 

Why go custom?

We are proud to carry over twenty different luxury jewelry brands that all captivate our clients’ sense of wonder. These designers are true craftsmen who provide our store with a beautiful arrangement of gemstones and precious metals. Even with a plethora of gorgeous designs, sometimes a custom-made jewelry piece is the right option. For taste-makers and jewelry collectors, nothing beats a personalized luxury piece of jewelry.

Reimagining Family Heirlooms

A custom ring or necklace crafted out of the original materials from a family heirloom can be one of the most poignant pieces one can make. We’ve seen it in the store plenty of times: Grandma’s ring has been passed down for future generations to enjoy but it doesn’t quite fit, a gemstone is missing, or it’s simply an out-of-date design. We can keep the memories and reshape the rest – leaving our clients with a precious family heirloom that can be passed down in the future, but shown off in the meantime.

A New Beginning

Sometimes, a jewelry piece has a few too many bad memories attached but is too stunning to sell. Enter the customization process. We’ve written about the divorce ring trend in the past, where women have found a symbol of independence and a new beginning by reimagining their wedding band and engagement ring into a completely different piece like earrings, a necklace, or a bracelet, using the same stones and metal. These independent women can take the good and leave the bad by breathing a new life into their past pieces.

Personal to You

Arguably, the best reason to commission a custom jewelry design is because it needs to fit the personality of the one wearing it. Whether it is an engagement ring or wedding band that speaks uniquely of your love, or simply a personal piece to encapsulate your accomplishments and personal style, a customized luxury jewelry piece will ensure that every ensemble is imbued with a little bit of the “you” element.

A CAD rendering of a custom Opal pendant with yellow gold settings and a diamond halo, custom-made at Deutsch Fine Jewelry in Houston, Texas.
A Customized Process

We sat down with our resident custom jewelry expert, Joy, to get the details on the customization process. Joy has been working in luxury retail for twelve years and she cites her excellent mentors for her current expertise. A solid understanding of hands-on training in diamonds, precious gems, and luxury jewelry is paramount for a custom jewelry expert, and Joy has these qualifications in spades.

Design with Deutsch

The customization process at Deutsch Fine Jewelry is as simple as it is effective. The process starts with an initial consultation: The client may bring in family heirlooms, loose stones, broken jewelry, or vintage timepieces. During this consultation, Joy and our team will look at the materials available and discuss what our client’s vision is for their custom piece. We take any required measurements like finger size or wrist size at this time so that all designs are created with the wearer in mind.

Next, Joy and our team create a CAD rendering. CAD stands for “Computer-Aided Design,” which means that we create a computerized image of the client’s design, complete with the materials garnered from the initial consultation process. The CAD rendering is shown to our client and since it’s an accurate 3D depiction, our clients can make any modifications they would like before ever creating a physical prototype or cast. Once the digital design is approved, a wax model of the custom design is printed as a physical rendering of the piece. Finally, we cast and polish the custom piece, sending the new piece home with you to enjoy or to gift. 

Joy’s favorite custom designs that come across her desk are usually family heirlooms – many pieces in need of a redesign have a wealth of history behind them, sometimes spanning decades through major historical events. It’s always a pleasure to be able to rekindle a luxury jewelry piece’s flame and bring it back to its former glory. When a family heirloom is crafted into a one-of-a-kind engagement ring, it can be a priceless token of love for years to come.


If you’re looking for a revamp of an old piece or for something entirely new, make an appointment with Joy for your next custom luxury jewelry piece at Deutsch Fine Jewelry.